The Opportunity
Having the skills to jump in and conduct customer research is underrated. It allows you to log pain points, needs and desires directly from research undertaken with your customer base. In this Lightning Learning session, we'll deep dive into the research tool, Dovetail, and have you walk away with know-how that can help you tell customer stories the way you want to.
The Why
With more pressure than ever before on companies to release products that really move the dial, continuous discovery is now recognised as the one activity that if embedded as a weekly ritual can put businesses leaps and bounds in front of their competitors. Engaging your customers weekly, learning to listen and ask the right questions, and then bundling that up in an online research platform can be the difference between your vision being funded and not.
The Everest Offering
We're on a mission to empower cross-functional teams so that they may begin to influence the strategic direction of a business while having fun along the way. In this 90-minute Lightning Learning session, you'll get a chance to learn the ins and outs of Dovetail, together with bundling up and packaging research in a way that will have people sit up and take notice.
What You Will Learn
- How to set up a project inside Dovetail from scratch
- Uploading videos and having them auto transcribed
- Building a tag library, and tagging text
- Working with highlight canvasses (akin to auto-grouping tickets within Miro)
- Constructing affinity maps
- Creating shareable insights showcasing raw snippets from your research
Your Facilitator
You'll have the pleasure of working with an Everestonian whose background lends itself to helping you navigate this awesome tool!
Format
90-Minute Lightning Learning
Designed for
Anyone in a cross-functional team
Those in leadership
Medium
Virtual Online
Price
FREE
Group size
No maximum group size
Next course date
20 Jul, 2023
15:00 - 16:30 AEST
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