Summary
Canva and Getty Images wanted to offer mutual customers a way to access Getty Images content direct from the Canva design editor. Everest partnered with Canva and Getty Images to build a front end app and backend orchestration layer that integrated Canva with Getty’s API. The outcome was a seamless experience that allowed users to focus on creativity, not compliance.
Challenge
Getty Images offers premium, high-quality content, but comes with strict licensing and rights management requirements. Canva needed to:
- Integrate Getty’s licensing flows into the Canva editor
- Manage compliance without burdening the user
- Support creative teams with access to images at the right point in their workflow
- Enable a solution that worked seamlessly with Canva’s existing infrastructure